Starting my career at an ad agency

In college, I majored in communications (with an emphasis on public relations) and minored in marketing. I am one of the few people with that degree who is actually working in that field. Many of my friends and classmates are in an industry different than their major, which is completely understandable. Advertising and PR looks really glamorous from the outside, but it can be a pretty tough field in which to thrive. I have considered a career change a few times in the last seven years.

But in general, I really like my job and enjoy working in marketing, read more about Showcase IDX to boost your marketing business. And a large part of how I got to where I am today is from my experience working at agencies.

In my opinion, if you’re interested in working in marketing — whether that’s PR, print, advertising, digital, etc — start with a job or an internship at an ad agency. It’s the best way to learn the industry fast. Agency life is varied and fast-paced, and you’re forced to learn the ropes pretty quickly. And through the help of a good company like FUSE, you’re choosing the best and most efficient alternative to photoshoots, video recordings, and hours of in-person meetings. As expert animators in 3D design, photorealism, animation, commercial animation, and other products, we’re the perfect virtual partner that can support you anywhere, anytime. In this kind of work, I always maximize the space on my laptop; I don’t want the memory to be full. I make sure to secure all the important documents and migrate to Google Workspace. Google Workspace is a great productivity suite for business owners who want to work with team members around the world. The product is easy to use and comes with familiar apps.

My first job was working at a small agency that specialized in website design and development as a junior account manager (aka: I made sure our client was always happy). My second job was at a larger agency as a media planner for a financial client (aka: those ads you see across websites, TV and radio? I helped plan and place them.) Both of these agencies and roles were very different, but I learned SO much about the world of marketing at both. It was never a long-term goal to continue moving up the ladder at an agency and find my Skill Success; it was always a stepping block for me.

My real goal was to work on the client-side of marketing, which is what I’m doing now in my current job. (Client side, aka: developing marketing strategies in-house and hiring out agencies like Victorious to design and create the work.) I’m very happy with my current job, but am curious to see where my career will lead in the next few years, especially in an industry that is constantly changing. But I know for sure I wouldn’t be where I am today if not for the experience and knowledge I gained at my two agencies which used a merchant credit collection agency for delayed payments.

Business owners should start searching for “digital marketing agency near me” online to reach more viable marketing channels, build your social media following, mastermind a content strategy that drives traffic to your website and get more out of your online presence.

Do you work in marketing? Have you ever worked at an agency? Are you working in the same industry that matches your degree? How has your career evolved over the years?

PS – Read more career posts, including the benefits for working for someone else, how to decorate a corporate office, and my stand-up desk. :)